Digital Business Strategy & Implementation
  • Introduction
  • Agenda
  • Experts
  • Venue
  • Partners
  • Registration

Programme Director: Hasnain Zaheer - Macquarie University, Sydney, Australia

Hasnain is an experienced innovator & digital strategist, product management practitioner, trainer and researcher with a record of successfully building and launching digital products and services across start-ups and enterprise innovation teams. As a mid-career higher degree research (HDR) scholar at Macquarie University’s Faculty of Business & Economics (FBE), he has investigated how innovative digital start-ups achieve traction, introducing innovative digital start-ups as a new subject of study. In addition he has:

 •  Technology and product management experience as Head of Content Solutions at Yahoo! Search Marketing and product management at 24/7 Real Media in Sydney. He has worked in National Stock Exchange, its IT subsidiary NSE.IT in Mumbai.
 •  Experience of running a boutique digital agency for 5 years with a client case study featured in Philip Kotler’s textbook on marketing
 •  Conducted popular courses in digital strategy and Internet marketing at University of Sydney’s Centre for Continuing Education for more than 5 years

Program Overview

Digital innovations such as big data and analytics, cloud and mobile solutions, social media and the internet of things are changing the dynamics of competition across industries. Business leaders know they must transform their organizations in response but they don’t know HOW. Senior corporate managers and business executives find themselves face serious questions such as:

  •  How do I keep up with the fast pace of change in digital innovation?
  •  What frameworks or tools could I use to tap into the upsurge in digital innovation and quickly test ideas from within and outside?
  •  How do I introduce digital innovation while protecting my current business streams?
  •  How do I develop in-house digital capability while working productively with vendors?
  •  How do I build my digital foundations on an appropriate set of well-considered tools, technologies and channels?

These and many other related questions would be addressed in this one-day workshop. The aim would be to make participants familiar with a broad range of up-to-date digital concepts and issues as a Business executive.

Who should attend?

Intrapreneurs and executives tasked with digital innovation or those whose business models are being challenged by digital innovation or disruption. People most likely to benefit from this workshop are:

  •  General managers and executives in medium & large enterprises
  •  Corporate innovation, growth or strategy professionals
  •  Marketing and digital practitioners

Why You Should Attend?

Corporate innovations built on digital technologies and digital markets need a new mind-set, a new approach, new frameworks and new tools in order to build and scale effectively. Attending this workshop will equip you with the perspective as well as frameworks needed at the intersection of strategic management and entrepreneurship to effectively lead your ‘corporate start-ups’.

8:30 am - 9:30 am
Welcome, introduction, course structure, enunciation of key principles and foundations of digital engagement. There would also be a discussion of key trends in digital business, emerging opportunities and key sources of information including statistics.

9:30 am - 10:40 am
Processes and tools to discover value creation opportunities in digital business. How can you take the innovation process for new product and market development outside the senior managers’ cubicles and involve everyone especially the young, engaged employees in practical ways?

10:40 am - 11:00 am
Networking Tea break / Coffee break

11:00 am - 12:00 pm
Systematically analyse your digital business context. How do you ensure that strategic management works on timely, relevant environmental, competitive, market, customer and performance information without trapping them in a plethora of tools?

12:00 pm - 12:45 pm
Application and exercises on digital business analysis and value creation.

12:45 pm - 1:30 pm
Networking Luncheon

1:30 pm - 2:30 pm
Case study on a digital strategy-driven business transformation.

2:30 pm - 3:40 pm
Build your digital organisation with a capabilities approach. There would be a discussion of key challenges in digital organisation structure and resourcing and how to overcome them. Also, frameworks to bring about digital innovation in complex organisations would be discussed.

3:40 pm - 4:00 pm
Networking Tea break / Coffee break

4:00 pm - 5:00 pm
Create a customised but best practice-based foundation across functional areas especially marketing, customer service and human resource management. There would be a review of a broad range of issues associated with digital marketing channels such as metrics, conversion analysis and attribution.

5:00 pm - 5:30 pm
Case study discussion on digital transformation process and final conclusion.

Hasnain Zaheer Hasnain Zaheer Experienced researcher & trainer in DIGITAL innovation, new venture, entrepreneurial strategy & marketing, Macquarie University, Sydney Australia
The Westin Gurgaon
Number 1, MG Road, 
Sector 29, New Delhi NCR · Gurgaon, 
Haryana, 122002 · India

In case of queries, please email us at

Media Partner


TradeBriefs curates business news and analysis for over 1 million subscribers in India through daily email briefs. Their audience includes the whos-who of corporate India, including 100,000 CXOs. Previously funded by 500 Startups, TradeBriefs is now embarking on an international journey with news and analysis for international markets through a social news platform. The team at TradeBriefs includes graduates of IIT Bombay, Symbiosis and Mumbai University.

Blog Partner

WirelessDuniya started in 2005  is a top media & technology blog that covers all the latest news,reviews,stats,analysis from the shiny and exciting world of  Mobile, Internet, TV, Social, Location & Commerce from India and around the world. We also cover the latest on Smart Devices, Mobile Apps, TV Apps & Social Apps, Mobile VAS & Entertainment, Smart/Connected/Social TV, Navigation & LBS, Digital Media, Advertising /Augmented Reality, eCommerce,Mobile Commerce, TV Commerce & Social Commerce, Exciting Startups,Innovations,Technologies & Business. WirelessDuniya has been rated as India’s top mobility blog by leading publications.

Media Partner


afaqs! is the number one website in Asia-Pac for Advertising, Media & Marketing professionals was established on September 28, 1999 with a simple objective - to make easier the lives of professionals. Hence it was named agencyfaqs! - 'faqs' being Internetese for Frequently Asked Questions. Most of the brand-related questions that executives ask are answered on the site. In May 2008 it was renamed as afaqs! The name was shortened to reflect the changing nature of marketing communications. The prime movers behind the site are Sreekant Khandekar and Sandeep Vij. Sreekant was a journalist and the founding editor of A&M magazine before he quit to develop agencyfaqs! together with Sandeep. Sandeep has made his career in advertising and is now Executive Director, Mudra Group. Seedfund is an investor in afaqs!

Media Partner


HelloMeets is an online-to-offline community engaging like-minded people over meaningful conversations on various topics through exclusively curated events. It started in May 2015 with serving startup community in Delhi and now serve communities in 5 domains: Startups, Makerspace, Music, Food & Fashion. This month we are starting with Authors and Fitness community. We are currently operational in Delhi & Bangalore.

Influential Marketing Partner


In a very short time, we are growing from an obscure garage operation into a company that is working with some of the coolest people & brands in India. Our offerings, services & quality has attracted quite a bit of attention by Clients in India like  Bharti AXA, Edelweiss, Amazon, Snapdeal, Myntra, VIACOM18, LG, HP, Nestle, Pepsi, Airtel, Honda, Samsung and various others. Eleve enables marketers to explore effective marketing strategies based on content. We believe quality content is a great way to build relationships with prospects & engage customers. We offer a comprehensive suite of customized solutions that enables advertisers to precisely target and reach quality audiences. We engage with a wide variety of communities to amplify the message and harness human voice & word of mouth through well written posts, videos and alternative content. Apart from strategizing & executing campaigns for clients, we have an Influencer Marketing & Content Distribution tool which will help bring scale and inbuilt algorithms to have a control over the quality of content pushed through the influencers. This tool is capable of providing a robust tracking mechanism that will further enable brands to track the actions driven through influencers and improvise on their content distribution strategies. Our human network consists of 2,000 + Influencers & Bloggers in India on Twitter, Instagram and Blogs.

Our outreach solutions primarily ride on the below pillars:

 1. Influencers:
   •  Our influencers are categorised in Category A (Internet Celebs like AIB, TVF, etc.)
   •  Category B (Premium Influencers like @GabbbarSingh, @ghaatidancer, etc.)
   •  Category C are the ones to build conversation volume in your campaign to achieve twitter trend)
 2. Celebrities  
 3. YouTubers
 4. Blogs
 5. Content Publications (Virals like money control, ET, scoopwhoop, story pick & mainstream publications)

Standard Fee: INR 20,000 + Service tax (14.5%)

Group Discount for three or more - 25% i.e. 15,000 + 14.5% (Service Tax)

For more queries speak to Anand on 91-120-4171111/ 91- 9868806791 or write at  

There are two ways to register:

 1) Online registration: Click Here
 2) Offline registration through cheque/DD  |  Download offline registration form: Click Here

Cheque/DD to be made in favor of: Mosaic Media Ventures Pvt Ltd (payable in New Delhi to:

Mosaic Media Ventures Pvt. Ltd.
A-83, Ground Floor,
Sector -2, Noida - 201301

Please attach a note with details of the cheque.
Name of the delegate(s), Organization, Designation, Address, Contact No., E-mail ID

You can also directly deposit cash, submit cheque or transfer online to our ICICI Bank a/c:
Account Name: Mosaic Media Ventures Pvt. Ltd.
Account No: 629705014337
Branch Name: Mayur Vihar - Phase 1 
IFSC Code: ICIC0006297

Refund and Substitution Policy (Differ from one programme to other, please read carefully):

No refunds will be granted for cancellations made within 7 days of the workshop. Those delegates who have confirmed and do not attend, are liable to pay the full course fee and no refunds will be granted.
Cancellation fee of 50% will be applicable 15 days prior to the workshop.
Cancellation fee of 25% will be applicable up to 21 days prior to the workshop.
Participants can cancel their registration 30 days prior to the event for a full refund.
Substitutions within a company are permitted through the workshop/training date, request must be by email to
Company reserves the right to amend content, expert, venue & date(s) of the workshop
Participants will be refunded the registration fee in full in case the workshop gets cancelled.
Company assumes no liability for any costs including transportation, hotel reservations or any other costs incurred by participants in the event of cancellation