Digital Business Strategy & Implementation
Programme Director: Hasnain Zaheer - Macquarie University, Sydney, Australia
Hasnain is an experienced innovator & digital strategist, product management practitioner, trainer and researcher with a record of successfully building and launching digital products and services across start-ups and enterprise innovation teams. As a mid-career higher degree research (HDR) scholar at Macquarie University’s Faculty of Business & Economics (FBE), he has investigated how innovative digital start-ups achieve traction, introducing innovative digital start-ups as a new subject of study. In addition he has:
• Technology and product management experience as Head of Content Solutions at Yahoo! Search Marketing and product management at 24/7 Real Media in Sydney. He has worked in National Stock Exchange, its IT subsidiary NSE.IT in Mumbai.
• Experience of running a boutique digital agency for 5 years with a client case study featured in Philip Kotler’s textbook on marketing
• Conducted popular courses in digital strategy and Internet marketing at University of Sydney’s Centre for Continuing Education for more than 5 years
Digital innovations such as big data and analytics, cloud and mobile solutions, social media and the internet of things are changing the dynamics of competition across industries. Business leaders know they must transform their organizations in response but they don’t know HOW. Senior corporate managers and business executives find themselves face serious questions such as:
• How do I keep up with the fast pace of change in digital innovation?
• What frameworks or tools could I use to tap into the upsurge in digital innovation and quickly test ideas from within and outside?
• How do I introduce digital innovation while protecting my current business streams?
• How do I develop in-house digital capability while working productively with vendors?
• How do I build my digital foundations on an appropriate set of well-considered tools, technologies and channels?
These and many other related questions would be addressed in this one-day workshop. The aim would be to make participants familiar with a broad range of up-to-date digital concepts and issues as a Business executive.
Who should attend?
Intrapreneurs and executives tasked with digital innovation or those whose business models are being challenged by digital innovation or disruption. People most likely to benefit from this workshop are:
• General managers and executives in medium & large enterprises
• Corporate innovation, growth or strategy professionals
• Marketing and digital practitioners
Why You Should Attend?
Corporate innovations built on digital technologies and digital markets need a new mind-set, a new approach, new frameworks and new tools in order to build and scale effectively. Attending this workshop will equip you with the perspective as well as frameworks needed at the intersection of strategic management and entrepreneurship to effectively lead your ‘corporate start-ups’.
8:30 am - 9:30 am
Welcome, introduction, course structure, enunciation of key principles and foundations of digital engagement. There would also be a discussion of key trends in digital business, emerging opportunities and key sources of information including statistics.
9:30 am - 10:40 am
Processes and tools to discover value creation opportunities in digital business. How can you take the innovation process for new product and market development outside the senior managers’ cubicles and involve everyone especially the young, engaged employees in practical ways?
10:40 am - 11:00 am
Networking Tea break / Coffee break
11:00 am - 12:00 pm
Systematically analyse your digital business context. How do you ensure that strategic management works on timely, relevant environmental, competitive, market, customer and performance information without trapping them in a plethora of tools?
12:00 pm - 12:45 pm
Application and exercises on digital business analysis and value creation.
12:45 pm - 1:30 pm
1:30 pm - 2:30 pm
Case study on a digital strategy-driven business transformation.
2:30 pm - 3:40 pm
Build your digital organisation with a capabilities approach. There would be a discussion of key challenges in digital organisation structure and resourcing and how to overcome them. Also, frameworks to bring about digital innovation in complex organisations would be discussed.
3:40 pm - 4:00 pm
Networking Tea break / Coffee break
4:00 pm - 5:00 pm
Create a customised but best practice-based foundation across functional areas especially marketing, customer service and human resource management. There would be a review of a broad range of issues associated with digital marketing channels such as metrics, conversion analysis and attribution.
5:00 pm - 5:30 pm
Case study discussion on digital transformation process and final conclusion.
Adjacent to Domestic, 70-C,
In case of queries, please email us at firstname.lastname@example.org
Standard Fee: INR 20,000 + Service tax (14.5%)
For more queries speak to Anand on 91-120-4171111/ 91- 9868806791 or write at email@example.com
There are two ways to register:
Cheque/DD to be made in favor of: Mosaic Media Ventures Pvt Ltd (payable in New Delhi to:
Mosaic Media Ventures Pvt. Ltd.
A-83, Ground Floor,
Sector -2, Noida - 201301
Please attach a note with details of the cheque.
Name of the delegate(s), Organization, Designation, Address, Contact No., E-mail ID
You can also directly deposit cash, submit cheque or transfer online to our ICICI Bank a/c:
Account Name: Mosaic Media Ventures Pvt. Ltd.
Account No: 629705014337
Branch Name: Mayur Vihar - Phase 1
IFSC Code: ICIC0006297
Refund and Substitution Policy (Differ from one programme to other, please read carefully):
No refunds will be granted for cancellations made within 7 days of the workshop. Those delegates who have confirmed and do not attend, are liable to pay the full course fee and no refunds will be granted.
Cancellation fee of 50% will be applicable 15 days prior to the workshop.
Cancellation fee of 25% will be applicable up to 21 days prior to the workshop.
Participants can cancel their registration 30 days prior to the event for a full refund.
Substitutions within a company are permitted through the workshop/training date, request must be by email to firstname.lastname@example.org
Company reserves the right to amend content, expert, venue & date(s) of the workshop
Participants will be refunded the registration fee in full in case the workshop gets cancelled.
Company assumes no liability for any costs including transportation, hotel reservations or any other costs incurred by participants in the event of cancellation